Alumni Spotlight: Joey Arellano

Joey Arellano graduated from Florida State University in 2015 with a bachelor’s degree in editing, writing, and media from the Department of English, part of the College of Arts and Sciences. He also received a bachelor’s degree in international affairs through the College of Social Sciences and Public Policy in the same year. Arellano serves as deputy communications director for the Florida House of Representatives’ Office of the Minority Leader and was appointed to the Florida Bar’s Citizens Advisory Committee for 2024-2027. In Fall 2024, Arellano received the Reubin O’D. Askew Young Alumni Award, the highest honor bestowed upon young graduates by the FSU Alumni Association for their outstanding achievements. While at FSU, he co-founded the Mexican American Student Association and was an active member of Sigma Lambda Beta International Fraternity, Inc.

Tell us a bit about your background, where you’re from, and what brought you to FSU.

I’m originally from Port St. Lucie, Florida, but my parents immigrated from Mexico in the 1980s. I chose FSU for its strong support of first-generation students and because I wanted to gain independence. I was initially drawn to FSU’s international business program with plans to attend law school but later pivoted to a double-major in international affairs and editing, writing, and media after a friend recommended the latter. She explained EWM would strengthen my writing and critical thinking and help me communicate ideas clearly and persuasively.

What inspired you to pursue dual degrees in EWM and international affairs?

My interest in the formation of social movements and language as a spark for collective action for change inspired me to major in EWM. My love and curiosity for different cultures led me to international affairs; I realized the major would help me understand the world better — not just in terms of culture, but also politics, state relations and governance. Growing up, I had a negative perception of government, but the program helped me see both its flaws and potential for positive change.

What are your main areas of interest?

I’m interested in understanding how social movements begin. My curiosity began during my undergraduate years in a rhetoric course taught by Kristie Fleckenstein, a professor of English emerita. She asked us to analyze a political speech through a rhetorical lens. I chose “El Grito de México,” the revolutionary call for independence from the leader of the Mexican War of Independence Miguel Hidalgo. I explored how rhetoric can mobilize working-class communities to demand change. That paper became a turning point for me, and when I received one of my first high As, I felt truly seen and empowered.

Can you tell us about your role as deputy communications director?

I help craft messaging around legislation, coordinate media interviews, communicate with lawmakers and advocacy groups and manage our social media presence. We closely monitor what’s happening in Florida politics and respond quickly to breaking news and policy developments. Last year, I stepped in as acting communications director during a leadership transition, which pushed me to lead with more confidence and clarity. No two days are the same, but that’s what makes political communications both challenging and exciting.

Tell us about earning the Reubin O’D. Askew Young Alumni award.

When I first got the email, I thought it was a mistake. I didn’t realize how much impact others saw in what I’m doing. Being honored with this award reminded me that small, intentional efforts matter. I see this recognition as a responsibility to use my platform to protect, uplift, and pave the way for students who come after me.

How has being named one of Florida’s Great Communicators by INFLUENCE Magazine in 2024 impacted you?

This recognition is deeply meaningful to me. I was named alongside experienced professionals from major agencies and firms, so I truly didn’t expect it. There’s still a lack of diversity in the public relations field, and that affects how stories about marginalized communities are told. Being recognized reminded me to keep showing up as my authentic self. It also reaffirmed my goal to be a strong communicator and use my voice to raise awareness and create meaningful and lasting change.

What inspired you to co-found FSU’s Mexican American Student Association?

As a freshman, I felt homesick and disconnected. I realized I needed a home away from home, and I knew others did too. While serving as membership chair for the Hispanic/Latinx Student Union, I started seeking out other Mexican students to build that space together. MASA quickly became a cultural hub and support system. For many first-gen students like me, community is an essential part of our success.

Can you share one of your favorite experiences at FSU and how it shaped who you are today?

Joining Sigma Lambda Beta, a Latino-based fraternity, provided me with a brotherhood and gave me one of my first real opportunities to apply and grow my communication skills. At the time, Instagram was still new, and I took the lead on revamping our chapter’s presence. I created a cohesive brand and quickly saw improvements in visibility and recruitment. That experience showed me how strategic communication can drive impact. It reminds me of the early days of the PR work I do today.

Did any faculty or staff members significantly influence your time at FSU? How has their mentorship shaped your career path?

Alexander Aviña — a former associate professor of history at FSU and current associate professor of history at Arizona State University — was my first Mexican professor and MASA’s faculty adviser. He helped me ground my leadership in culture and purpose. Miguel Hernandez, our Sigma Lambda Beta adviser, instilled in me the value of professionalism and the importance of presenting myself with intention as a student leader.

What advice do you have for current students?

Don’t be afraid to talk to your professors. If you’re juggling work and school, life can get overwhelming. Professors can be more understanding than you think. Be honest, speak up early, and remember that needing support is never a weakness.